Activating World Cup Engagement with a Gamified Experience
The Challenge
Best Buy and La Opinión set out to capitalize on the FIFA World Cup with a high-profile promotional campaign.
The goal was to drive audience engagement through a gamified experience—but the requirements were complex:
- Build an interactive prediction platform from scratch
- Engage a large, highly active audience
- Scale for real-time participation during live matches
- Deliver a seamless and fair user experience
All within a compressed timeline and under high visibility.
What We Did
Avalon designed and delivered a custom gamified platform that allowed users to predict match scores and earn points based on accuracy.
We:
- Created an intuitive, mobile-friendly gameplay experience
- Developed a scalable platform to support high traffic volumes
- Integrated real-time scoring logic tied to match outcomes
- Implemented safeguards to ensure fair play and prize integrity
- Monitored and optimized performance throughout the campaign
Results
- 81,000+ users engaged with the platform
- Strong audience participation and repeat engagement
- Measurable impact on brand visibility and sales (confidential)
- Stable, high-performing platform throughout the campaign
“When the world is watching, execution matters more than ever.”
What Changed
Instead of a traditional promotion, the campaign became an interactive experience that captured audience attention throughout the World Cup.
By making participation engaging and competitive, both brands were able to extend their reach and deepen audience connection during a global event.
Turn Moments of Attention into Meaningful Engagement
If you’re investing in major campaigns or events, the experience you create determines the outcome.
Avalon Digital Partners helps organizations design and deliver high-impact digital experiences that convert attention into measurable results.