Building a DTC Engine Without Breaking the Business

The Challenge

A global premium consumer brand sought to transition from a distributor-led model to direct-to-consumer, without disrupting key channel relationships.

Internally, the organization wasn’t built for this shift:

  • Digital backlog exceeding 400 requests
  • Fragmented ownership across teams
  • Technology and processes misaligned with eCommerce needs
  • Growing internal uncertainty during a major business transition

What We Did

Avalon delivered a full transformation blueprint and activation plan:

  • Assessed organizational, technical, and operational readiness
  • Defined a future-state DTC operating model
  • Redesigned team structure and roles
  • Implemented Agile processes for digital execution
  • Modernized MarTech strategy and vendor model
  • Delivered a phased roadmap aligned to product launches

Results

  • Reduced backlog from 400+ to zero in short order
  • Established scalable Agile workflows and governance
  • Improved team alignment, clarity, and performance
  • Enabled successful transition to a DTC model
  • Increased speed and effectiveness of digital execution

What Changed

The organization moved from:

  • Reactive execution → Structured, prioritized delivery
  • Legacy marketing model → DTC-ready operating model
  • Fragmented teams → Aligned, high-performing organization

Unlock the Full Value of Your Digital Ecosystem

If your organization is evolving its business model but your marketing and digital operations haven’t kept pace, it’s time to realign. Avalon Digital Partners helps organizations bridge the gap between strategy and execution, so transformation delivers real results.

 

Schedule a 30-Minute Alignment Session to uncover where alignment can drive immediate value.

See What You Get