ChatGPT Ads: An Executive Analysis of Opportunity, Risk, and ROI Uncertainty
The possibility of advertising within ChatGPT and other large-language-model interfaces has moved from speculation to active industry debate. While OpenAI has…
What’s the Real ROI of Our MarTech Stack and How Can We Improve It?
MarTech is no longer a shiny object, it’s a foundational layer of modern marketing. But as budgets tighten and pressure for…